Our team is comprised of genuinely gifted minds

Management Team

Management Team

Magnus Torin

CEO Affari of Sweden
After working within ICA and then most recently at the Nilson Group I found my place as CEO of Affari of Sweden. I live in beautiful Helsingborg for most of the year but also try to spend as much time as possible at my family's place in wonderful Spain. I love the good food that Spain offers, and I also have a great golf interest.
Management Team

Daniel Husberg

CFO

Magnus Ranebo

Management Team

Hans Karlsson

CEO Furninova and Conform
Born: 1965. Always trying to make the Furninova and Conform team do our best to have a good result and to be a positive workplace with a solution orientated mind set. In my spare time I really enjoy spending time with my wife, two daughters, grandchildren and friends. We love to hang out at our summer house at the east coast of Sweden. I enjoy a boat ride in the archipelago and I do appreciate a good meal together with friends and family. I also really like to do practical work, working with my hands is a great way for me to relax and recover.
CIO

Jimmy Peterson

Born: 1983. Tech nerd from young age. I have the fortune to work with my biggest interests. Beside work I really enjoy a tough workout session to recharge.
Member of the Board

Sammie Sörner

Born: 1993. I'm an impassioned skier that loves to explore the mountains, and has been working as a ski instructor in both Sweden and New Zeeland. In my now “grown up” life I’m working as a Key Account Manager at Furninova. I live in a house together with my wife and our furry four-legged friend. During the weekends we enjoy long walks and good dining with friends. Maybe a glass of wine or two as well!
CEO

Sara Nilsson

Interim CEO Brafab, Member of the Board
Born: 1989. I'm a former tennis maniac. After a few years trying to make a career in tennis, I realized that I did not have much of a ball talent but a knack for fighting and training like crazy. I am inspired by committed people and passionate about individual and business development. I find my energy on the run or when I hang out with my two wonderful sons.
Head of People & Culture

Mikael Andersson

Employees

Financial Accountant

Ulf Johansson

Born: 1961. I see life from the bright side most of the time. For me, family is the most essential thing in life, and they give me a lot of inspiration. Skiing has always been a great passion for me and suits me well because I am very involved in one of our companies where skiing is in focus. I like to surround myself with people who have a positive outlook on life and see the possibilities instead of the problems.
Project Leader - Stommen HQ

Pontus Larsson

Born: 1990. I am responsible for Stommen Group's future headquarters, from vision to finished building. A fun and developing role, where I get the opportunity to work with both internal and external people.
IT technician

Elias Hartorp

Members of the board

Founder

Benny Nilsson

BORN: 1962. I have established and built up Furninova together with our partner in Poland, MTI-Furninova. MTI-Furninova is the production company of Furninovas sofas that I have built together with very dedicated Polish partners. This has been the ground for the possibility to growing and buying more companies like Conform, Brafab, Affari, part of Ambiente, and Elevenate.
I am very dedicated to training. I play a lot of Padel with my wife and friends and I also ski a lot both downhill and touring. I have also started to climb in the mountains, especially in Switzerland. The first mountain I climbed was my favorite Matterhorn and it was a great challenge.
I love my wife and the 3 kids we have together; they are taking over more and more of the companies in a great way.
Chairman of the Board

Mats Williamsson

Born: 1958. Married with Birgitta and two grown up children. Semi-retired after 35 years of hard work. Now active as board member, senior advisor and mentor. Relaxing with playing golf, motorcycling, traveling and developing new interests. I share my time between our home in Stockholm and Björkhagen outside Ängelholm.
Member of the Board

Sammie Sörner

Born: 1993. I'm an impassioned skier that loves to explore the mountains, and has been working as a ski instructor in both Sweden and New Zeeland. In my now “grown up” life I’m working as a Key Account Manager at Furninova. I live in a house together with my wife and our furry four-legged friend. During the weekends we enjoy long walks and good dining with friends. Maybe a glass of wine or two as well!
CEO

Sara Nilsson

Interim CEO Brafab, Member of the Board
Born: 1989. I'm a former tennis maniac. After a few years trying to make a career in tennis, I realized that I did not have much of a ball talent but a knack for fighting and training like crazy. I am inspired by committed people and passionate about individual and business development. I find my energy on the run or when I hang out with my two wonderful sons.
Member of the Board

Ann Nilsson

Born: 1963. Mother of the three children who operate Stommen Group. I am the grandmother of 4 boys and the "grandma" of a working cocker spaniel. Favourite spare-time activities are being among friends and family and playing paddle.