Some 6,000 ski days and 20 years in the Alps had shaped us. We had seen waist deep powder, free skiing competitions, big lines, coulouirs and IFMGA mountain guide exams. We had made friends and shared the beauty of great days with them. Experienced the exhilarating feeling of successful first descents. But we had also seen days we wished no one would ever experience. Avalanches, accidents. Good friends passing away on the mountain. Blue skies and big storms. And our passion for the mountains just grew stronger. So, when we moved back to Åre, Sweden, we knew two things. One: Damn, it feels good to be a skier. Two: we wanted to make better skiwear.
This feeling had been growing for a while. We had designed clothing for other brands, but we wanted do it in our own way. No shortcuts. So, in 2010, we founded Elevenate. Designed in Åre, combining the free skier’s playful spirit with the mountain guide’s uncompromising attitude to equipment. Tested on the mountains on our doorsteps, with decades of skiing and curiosity going into every stitch and detail.